Apr 2, 2020
How do you build trust in an online world?
In this episode, I talk about creating a value ladder to build trust with potential clients. The value ladder should start with free content. The free content can be in various forms:
When you see the customer value ladder, you will see different traffic sources. You will want to have a lead magnet. Your lead magnet can be a 30-minute class or a prerecorded video series. That freebie should be a mini solution to your client’s problem.
Ask yourself these questions when creating a value ladder:
Brainstorm your free offers. Find out what your potential clients are attracted to. Then, bring your potential client to your low-cost offer. The low-cost offer should feed into email one and email two. Make the email simple and explain what your offer will entail. You can also bring your clients to a webinar or a challenge.
Once your client is at the low-cost offer, now it’s time to upsell. I love to get people on the phone. You can upsell to a masterclass, courses, webinars, or a Facebook group. Then, you can even upsell again. Think about how you can meet people where they are so you can naturally upsell. I built my business in a recession. It’s possible to do it now too – mindset is everything.
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